Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder

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Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book paired with its online companion will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller Business Model Generation this sequel explains how to use the �Value Proposition Canvas� a practical tool to design test create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations hunches and intuitions expensive new product launches that blew up or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions get closer to customers and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises illustrations and tools help you immediately improve your product service or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises assess your work learn from peers and download pdfs checklists and more. Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation a tool embraced by startups and large corporations such as MasterCard 3M Coca Cola GE Fujitsu LEGO Colgate-Palmolive and many more. Value Proposition Design gives you a proven methodology for success with value propositions that sell embedded in profitable business models. Table of contents: Canvas Customer Profile Value Map fit Design Prototyping Possibilities Starting Points understanding Customers Making Choices finding the Right Business Model Designing in Established organizations Test What to Test Testing Step-by-Step Experiment library Bringing it All Together Evolve Create Alignment Measure & Monitor improve Relentlessly Reinvent Yourself Constantly Taobao: Reinventing (E-)Commerce Glossary Core Team Prereaders Bios index ISBN - 9788126553075

Pages : 320

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