Learnings of an Advertising Practitioner by A G Krishnamurthy,

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Learnings of an Advertising Practitioner

by A G Krishnamurthy,

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The book is a practical guide to building a stimulating and successful advertising and marketing career. The book strives hard to convince its readers that besides formal education in advertising and marketing communications, they need to have some ordinary, additional skills, attitude and a belief system that formal education doesn�t give them. The book includes interesting anecdotes and behind the scenes of powerful ad campaigns like Vimal, Rasna, Surf ( Lalithaji), Raymonds, Maggi Noodles, etc. The book covers: 4Common sense is the key 4Think like your consumer does 4Think Indian. Think regional 4Advertising is no glamour industry � No funkiness reqd for adland 4Produce hardworking advertising � Good ROI 4Clients buy from people they like SIR 4Let your work do the talking- not a PR agent 4Never overrule your intuition � it can be dangerous 4Advertising is a team sport not a solo sport � share the credit 4Reassure your client about his team ISBN : 9780070681019

Pages : 160

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