Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Mayer-Schonberger Kenneth Cukier

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Big Data: A Revolution That Will Transform How We Live, Work and Think

by Viktor Mayer-Schonberger Kenneth Cukier

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We are witnessing the beginnings of a revolution. Big Data - the explosion of information that digitization has sparked - is changing our world in ways we are just starting to appreciate. Big Data is going to change the way our world works - imminently. An incredibly timely and important book from two of the most well-respected and well-positioned people in the field. Demonstrates where and how big data applications impact the lives of everyone, using anecdotes and instances that every reader can relate to. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution. A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. Big Data refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena-from the price of airline tickets to the text of millions of books-into searchable form, and uses our burgeoning computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven�t even done yet, based on big data�s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing. ISBN - 9781848547902

Pages : 352

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