Producing Bollywood: Inside the Contemporary Hindi Film Industry by Tejaswini Ganti

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Producing Bollywood: Inside the Contemporary Hindi Film Industry

by Tejaswini Ganti

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Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became �Bollywood�, the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers� efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neo-liberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country�s media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry�s metamorphosis into Bollywood would not have been possible without the rise of neo-liberal economic ideals in India. By describing dramatic transformations in the Hindi film industry�s production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neo-liberalism on cultural production in a postcolonial setting. ISBN - 9788125047070

Pages : 440

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